Utex Fashion Group Launches Corporate Ad Campaign
Montreal, Canada, August 27, 2004

Utex Fashion Group today introduced its first corporate ad campaign since renaming the company in March 10, 2004.

The group, comprising the Utex brand, Hilary Radley, Jones New York®, Perry Ellis®, and Massimo Moda, will launch a multi-faceted advertising and public relations campaign in September. This will consist of outdoor, consumer and trade print advertising, airport advertising, a diverse new consumer and corporate website and an online contest.

Company Vice-President, Marian Gurberg states: “We are excited and proud to have re-positioned our company during our 60th anniversary year. We have recently expanded our brand portfolio with the acquisition of the Perry Ellis® license, and now have a diverse offering in ladies and men’s outerwear and menswear.”