Utex Fashion Group Launches “Utex” Brand Ad Campaign
Montreal, Canada, August 27, 2004

Utex Fashion Group today announced the launch of a new ad campaign for its “Utex” brand of outerwear and menswear.

The campaign will consist of outdoor billboards; airport advertising; consumer print advertising and a focused platform on the Utex Fashion Group Corporate website.

Company Vice-President, Marian Gurberg states: “While the “Utex” brand has been part of our family for over 60 years, we have recently re-designed and re-launched the entire men’s and women’s outerwear and menswear. Utex brand is a fashion-forward, cosmopolitan collection of men’s and ladies outerwear and menswear for the modern man and woman. This collection has been created for the fashion-oriented, yet practical consumer who wants style and quality without paying designer prices."

Images from the Fall 2004 “Utex” ad campaign can be found in the “advertising” section of this website.